London, 28 November 2007: NetJets, the largest private jet company in Europe, and Asprey, the British luxury lifestyle house, are delighted to announce the release of a Special Edition Private Jet Card. During the month of December Asprey customers who purchase the limited edition black steel Card will receive an Asprey Passport to Luxury with a credit of £2000. The Special Edition Card comes enclosed in a black lizard skin cardholder that has been handmade by Asprey's expert craftsmen exclusively for this offer.

The Special Edition Private Jet Card is the perfect, affordable introduction to private air travel.  The jet card offers all the benefits of guaranteed availability, security, speed and privacy with cardholders able to fly to over 1000 airports in Europe and close to 100 airports in Great Britain alone. NetJets Private Jet Card holders are entitled to 25 hours of flight time to jet off wherever they choose at only 24 hours notice, seven days a week, 365 days a year, without the stress of airport queues, delays, lost baggage or long transfers.

"Chris Edwards, Vice President of NetJets Europe said, "Asprey customers are used to the best and those who purchase this Special Edition Private Jet Card will be receiving the ultimate in safe, efficient private jet travel."

The gift of an Asprey Passport to Luxury will enable customers to either  use  their credit towards the commissioning of a bespoke piece created by the Asprey in-house designers and craftsmen or instead to choose a piece from the existing Asprey product range in any of the Asprey flagship stores including London, New York and Tokyo.

Hakan Rosenius, Creative Director, Asprey said, "We are delighted to partner with NetJets to offer this Card to our customers: not only is there a wealth of brand synergy between our companies but also the quality and level of service for both brands is second to none."

The Special Edition Private Jet Card will be available until 31 December 2007. Prices start at €129,800. An exclusive invitation only launch party will be held at Asprey's New Bond St store on Wednesday 28th November where the Card will be on display during the month of December.