Sentient Named Official Private Jet Partner of the Gary Player Group

WEYMOUTH, Mass. - December 11, 2007 - Sentient Jet Membership, the leading provider of private jet membership, announced today an official partnership with the Gary Player Group. Gary Player, the World's Most Traveled AthleteTM, will use Sentient for his private travel needs, and Sentient and the Gary Player Group will also work together on a number of initiatives benefiting both companies.

"Sentient Jet Membership and Gary Player both share a passion for excellence," said Steven Hankin, chief executive officer of Sentient Flight Group. "We live by our creed of 'every trip matters', and we are committed to providing exceptional levels of service and flexibility. We are thrilled that Gary Player has chosen us as a partner."

"Travel makes my professional and personal pursuits possible," said Gary Player. "I've been flying through Sentient for some time now, and they have truly delivered on their promise of flexibility and service. I am very pleased to be able to continue to work together through this association."

Gary Player is the most successful international golfer of all time and one of only five men to win the Grand Slam of golf. His distinguished career includes 163 worldwide victories, with nine major championships on the PGA TOUR and nine Champions Tour majors. Through the partnership, Sentient and Gary Player Group will work together on a range of events and promotions in support of their respective business endeavors.

With the addition of The Player Group, Sentient continues to enhance its affiliations and relationships with world-class golf properties and organizations. Sentient Jet Membership is also the Official Private Jet Provider of the PGA TOUR and Champions Tour, Pebble Beach Resorts, David Leadbetter Golf Academy and Hot Stix Golf.