New Membership Plus and Network Advantage program enhancements extend 10-year history of providing leadership and value in private aviation
NEW YORK - February 3, 2009 - Sentient Flight Group, one of the leading private aviation companies in the United States, is celebrating the company's tenth anniversary. Since pioneering the membership approach to private jet travel in 1999, the company established itself as a private aviation leader by offering service, quality, flexibility and value to its clients. Through its three primary business units - Sentient Jet Membership, Sentient Charter, and the AvBuy purchasing division - each of which is growing and profitable, Sentient Flight Group serves over 5,000 customers annually.
To continue to meet the needs of its clients, Sentient recently announced two enhancements to its industry-leading Membership Program: "Sentient Network Pricing" and "Sentient Membership Plus":
* Sentient has built a network of aircraft with significant scale that now includes more than 150 carefully selected certified operators that meet the company's strict standards. As the largest aircraft charter procurement business in the nation, Sentient has built deep and long standing relationships within this operator network allowing the company to secure advantaged access to high-quality aircraft and also create valuable savings for its clients. With the Network Pricing feature, the Membership Program's fixed hourly rates are now the maximum rates a Member will pay. When lower costs can be achieved through optimizing itineraries within the network, those savings are shared directly with the Member as a Program benefit.
* Membership Plus provides the same guaranteed availability and flexibility to choose jet size and category by trip as the company's traditional Membership product, but offers a 5% discount on all hourly rates in exchange for a $150,000 commitment over a two-year period. Membership Plus also offers several additional benefits, such as a guaranteed rate lock for the two-year life of the card, no surcharges on designated Peak Travel Days, and a reduction in daily flight time minimums for light and mid jets. In addition to the guaranteed 5% discount, Membership Plus also provides access to Network Pricing.
Hankin added: "Membership Plus is a truly unique offering in the market given its two-year term, providing an ideal solution for travelers who want to lock in the best possible rates. Combined with the extensive network we have built, we are in a unique position to share the economic advantages with our Members and create a value proposition that no other private jet company can offer."
He concluded: "We have been testing Network Pricing and Membership Plus with our Members for the past several months and both have been well received."
To support these and future growth initiatives, Sentient Flight Group has secure and stable financial backing as the company is wholly-owned by Macquarie Global Opportunities Partners, L.P. ("MGOP"). MGOP, which acquired Sentient Flight Group in 2008, is an investment fund managed by the Macquarie Group. Macquarie is a large global investor with significant investments and deep experience in the aviation industry.
About Sentient Flight Group
Sentient Flight Group is a leading private aviation company in the United States. The Sentient Jet Membership Program is the most flexible and economically sound approach to private aviation. Members enjoy access to premium executive-class aircraft with a guaranteed response time of as little as ten hours anywhere in the continental United States. The program features guaranteed availability as well as both one-way and round-trip pricing at fixed hourly rates. Sentient Charter is built off the company's superb reputation for service and safety and offers clients expert solutions for specific itineraries, including complex road shows, international travel, and large group commercial charter. Sentient Flight Group also includes the national fuel purchasing and management program, AvBuy.
Sentient Jet Membership and Sentient Charter arrange flights on behalf of clients through access to a strong network of certified operators and aircraft. Flights are conducted by FAR certified air carriers that exercise full operational control at all times. Operators approved to provide service for Sentient must meet all FAA safety standards and additional safety standards established by Sentient.
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