Sentient Selected as Official Private Jet Provider of Saks Fifth Avenue
Partnership will Provide Exclusive Benefits for Sentient and SAKSFIRST Members

WEYMOUTH, Mass. - June 28, 2007 - Saks Fifth Avenue, one of the world's preeminent fashion retailers, has formed a strategic partnership with Sentient Jet, the leading provider of private jet membership and one of the country's fastest-growing private jet companies, making Sentient the official private jet provider of Saks Fifth Avenue. As part of the agreement, Saks Fifth Avenue and Sentient Jet will participate in a number of joint marketing programs to provide both Sentient and SAKSFIRST Platinum and Diamond members with unique benefits.

SAKSFIRST Platinum and Diamond members who join Sentient Jet before December 31, 2007 will receive a special SAKSFIRST rate on the Sentient Jet Gold-level Membership and a Saks gift card worth up to $2,500. Sentient Members will receive special access to Saks events as well as exclusive seasonal offers in Saks stores and on saks.com.

"Saks Fifth Avenue customers and SAKSFIRST members have high expectations for exclusive, personal service and travel is an important part of their lifestyle," said Steve Sadove, Chairman and CEO, Saks Fifth Avenue. "Sentient provides a luxurious, flexible and service-oriented option in private aviation, and we look forward to providing our members with access to the benefits that come with a Sentient Jet Membership."

About Sentient Jet
JSentient Jet, Inc., is the leader in private jet membership, the most flexible and economically sound approach to private aviation. Members enjoy access to premium executive-class aircraft with a guaranteed response time of as little as ten hours anywhere in the continental United States. The program features guaranteed availability as well as both one-way and round-trip pricing at fixed hourly rates. Sentient's TravelCard Membership requires only an initial deposit. This is not a fee and there is no capital risk or long-term commitment. Members pay only for the trips that they take and the funds on deposit are fully refundable at any time.

All flights are operated by FAR Part 135 air carriers ("Operators"), who shall maintain full Operational Control at all times. Operators providing service for the Sentient Jet Membership Program must meet both FAA safety requirements and additional safety standards established by Sentient Jet, Inc. Some flights will be operated by one of the wholly-owned subsidiaries of JetDirect Aviation Holdings, LLC, the parent company of Sentient Jet, Inc., each as an individual FAR Part 135 air carrier with full Operational Control and each operating in full compliance with all FAA requirements and Sentient safety standards.

About Saks Fifth Avenue
Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and home furnishings, and the first-rate fashion expertise and the exemplary client service of its associates. Today, Saks operates 54 full-line stores in 25 states, 2 stores in the Middle East in Dubai and Riyadh, 50 OFF 5th Outlet Stores and saks.com, the company's online store.

Original Release