"Only NetJets® – PrivateAviation Without Compromise" Campaign Highlights Category - Defining Excellence and Solution-Based Services
COLUMBUS, OHIO – February 3, 2011 – NetJets® Inc., a Berkshire Hathaway company (NYSE:BRKA), and the worldwide leader in private aviation, is introducing a new advertising campaign highlighting the theme of quality without compromise. The campaign unveils a new creative approach, messaging and logo, "Only NetJets® – 25 Years of Excellence," in recognition of NetJets 25th Anniversary. The new creative campaign is the first to highlight NetJets unparalleled depth-of-service offerings. In addition to pioneering and being the definitive leader in the fractional share ownership category since 1986, NetJets provides the most competitive and broadest range of Card, Lease, On Account and Fleet Management products and services in private aviation.
NetJets chairman and chief executive officer. Kenny Dichter, NetJets vice chairman added, "The new campaign acknowledges what NetJets is at its core: a complete private aviation solution without equal and without compromise. Everyone in the organization lives by this tenet every day. This is only one of the many reasons why more people fly privately with NetJets than with everyone else combined."
The campaign was developed in partnership with Kirshenbaum Bond Senecal + Partners. The first new ads will debut Sunday, February 6, 2011, in The New York Times and The Dallas Morning News, appear in The Wall Street Journal February 7, 2011, and subsequently run in such magazines as Departures, Forbes, Robb Report and The Economist.
The NetJets programs worldwide offer the largest and most diversified private jet fleet, comprised of 13 of the most popular business jet types in the world and more than 800 state-of-the-art aircraft. NetJets pilots are the most highly-trained and experienced in the industry and, since its inception, NetJets has established an unparalleled reputation for being the safest and most secure private aviation company in the world.
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